Start here — the honest matcha buyer's guide
New to buying matcha, or tired of "best matcha" lists that are just one brand selling itself? Start here. Every page labels each claim confirmed, reported or unknown and links its source — and we lead with the truth that the "grades" on the tin are unregulated marketing.
info gathered 2026-06-24Read these first
Ceremonial vs culinary →
The grades are marketing — here's what actually matters.
Real vs fake →
The 3S authentication checklist + label scan.
Best matcha by use →
Neutral picks for drinking, lattes, budget, beginners & more.
The 2024–26 shortage →
Why it's expensive and when to restock.
Buy smart
Where to buy (in stock) →
Direct vs Amazon vs resellers, and honest alternatives when it's sold out.
Is cheap matcha bad? →
Does price equal quality? Where cheap is fine — and where it isn't.
Matcha caffeine vs coffee →
How much caffeine is in matcha, and the L-theanine angle.
Compare & choose
Brand comparison matrix →
15 brands side by side; where to buy each.
Is matcha safe? →
Whole-leaf metals, the independent data, honest caveats.
How to prepare matcha →
Usucha, koicha, lattes — and what grade you need.
How to store matcha →
Keep it jade-green and fresh.
Trust
Methodology & neutrality →
How we label claims and disclose our affiliate tension.
FAQ →
Every common buyer question, answered.